Sep 18, 2023
As a small business owner, one of the biggest keys to creating a successful marketing strategy is choosing the right digital marketing tools.
While large organizations may be able to afford a “spray and pray” approach to leveraging marketing tools, small business owners with limited budgets have to be a lot choosier when it comes to their marketing efforts and the tools they purchase.
Thankfully, we are here to help you choose the tools that will best fit your small business needs! In this list, we’ll cover nine of the top marketing tools for small businesses and the important factors you need to consider when building a marketing software tech stack for your small business.
QR Codes serve as a bridge between physical and digital marketing materials, making it easy to direct customers to your website, landing pages, sign-up forms, or other online resources.
There are an abundance of ways for small businesses to leverage QR Codes in marketing campaigns, such as:
Best of all, QR Codes also make it easy to track customer interactions such as scans and conversion rates for data that enables A/B testing and continuous improvement of your digital marketing strategy.
With QR Code Generator, you can easily create custom QR Codes, access detailed metrics and insights, and manage all of your codes from a single, user-friendly Dashboard.
By making it easy for anyone to create QR Codes, distribute them, and track their performance, QR Code Generator empowers business owners to unlock the potential of these versatile marketing tools.
To start elevating your marketing efforts with custom QR Codes, sign up for a free trial of QR Code Generator today!
QR Code Generator offers five pricing packages:
Content marketing is one of the best ways to improve the search ranking of your business website. It is also excellent for educating potential customers and passively promoting your brand.
One essential element of effective content marketing is keyword research. If you would like to improve your website’s search engine optimization (SEO), populating your content with targeted keywords is a necessity.
With Ahrefs, you can perform advanced keyword research to identify ones worth targeting based on criteria such as:
This simplifies one of the more time-consuming steps of content creation and makes your pages more discoverable for your target audience.
Ahrefs offers four pricing plans:
Some may consider email marketing outdated, but the reality is that email marketing campaigns remain as effective as ever. In fact, 56% of companies are actually planning to increase their email marketing budget in 2023.
Mailchimp is an email marketing platform that streamlines the process of creating, launching, and monitoring email campaigns. It includes features such as:
This allows small business owners to unlock the potential of email marketing in a way that is streamlined and efficient.
Mailchimp offers four pricing plans:
Analyzing your web traffic and the results of your ad campaigns is a vital part of continually optimizing your marketing efforts. Thankfully, Google provides a free-to-use analytics tool that allows you to uncover powerful insights about your website visitors.
Google Analytics provides convenient access to valuable, real-time data regarding traffic sources, visitor behavior, conversions, page views, and more. You can then use this information to improve your business website and marketing campaigns.
Google Analytics is free to use.
SMS messages have an open rate of 98%, making them almost five times more likely to actually be opened and read than emails. If you want to make use of a marketing channel that is sure to get the attention of your potential customers, it’s hard to beat a number like that!
One tool that is a necessity for SMS marketing is Bitly. One of the things you can do with Bitly is create shortened, branded URLs that are ideal for SMS marketing. Your marketing team can then use Bitly to automatically track the performance of these links so that you can take a data-based approach to optimize your SMS campaigns.
Bitly offers five pricing packages that each include the Bitly URL shortener as well as a QR Code generator and Link-in-bio tools:
Closing the deal with a potential customer tends to require a lot of nurturing. If you want to manage your relationships with your customers and nurture them throughout the sales cycle, using a customer relationship management (CRM) platform such as Zoho CRM is a great option.
With Zoho CRM, you’ll be able to:
This lets you create a streamlined (and largely automated) process for nurturing leads and managing customer relationships.
Zoho CRM offers four pricing plans:
Eye-catching graphics and professional designs are a big part of what makes marketing materials stand out. However, unless you are a talented graphic designer, creating professional designs as a small business owner will require you to use the right design tool.
With Canva, business owners can create a wide range of eye-catching graphics and designs using their impressive library of templates and simple drag-and-drop commands.
This enables them to design emails, social media posts, flyers, and any number of other marketing materials in a way that is sure to command attention.
Canva offers three pricing plans:
Planning, executing, and managing a marketing campaign can amount to a major undertaking. To manage your marketing projects efficiently, it’s helpful to use a high-quality project management tool.
Jira is a platform designed for agile project management, making it a popular choice among IT and software development teams. However, it is also excellent for managing small business marketing projects as well.
Thanks to features such as customizable project workflows, detailed reporting, and rules/triggers for automating repetitive tasks and processes, Jira makes it easy to keep your marketing projects organized and on track.
Jira offers four pricing plans:
Social media can be a gold mine for small business owners looking to reach new customers. However, creating, scheduling, and publishing social media posts that will actually drive engagement is often easier said than done. This is where Buffer can help.
Buffer offers four pricing plans:
Leveraging the right tools can take your small business marketing efforts to new heights. There are plenty of powerful options to help you reach new customers and grow your business.
One way you can improve your small business marketing campaigns is with QR Codes. With QR Code Generator, you can create custom QR Codes for use in digital or print marketing materials, manage them from a user-friendly Dashboard, and measure engagement for valuable insights into customer behavior.
Sign up for a free trial of QR Code Generator PRO today to see how QR Codes can revolutionize your small business marketing!
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